Resuscitation Council UK’s Engagement and Influencing department delivers creative communications and authentic engagement activities that support the organisation’s Vision to 2030. Our audiences include health and social care professionals, members of the public, charities, professional bodies and associations, UK policy makers and campaigns groups.
Our goal is to provide the best digital experience for our audiences. To inspire and motivate people to supports us in our aim of ensuring everyone in the country has the skills they need to save a life. We are looking for a highly creative person with an audience first mindset.
You will understand the nuances, advantages and shortcomings of using different platforms and advise accordingly.
Our digital marketing activities must help equip health and social care professionals with cutting-edge, evidence-based resuscitation guidelines and training, as well as ensure members of the public learn CPR skills, so more people are given a chance of survival in an emergency. As a team, we’re heavily involved in developing a new and important programme of work to support all those involved in, or impacted by, out-of-hospital cardiac arrest and normalising the importance of shared CPR decision-making through our emergency care and treatment planning process, ReSPECT.
The Digital Marketing Officer will be responsible for delivering outputs from the social media and email marketing strategies and website content, using insight to drive developments. A strong grasp of analytics will be key as you will be responsible for the evaluation and analysis of digital marketing, including social media, website analytics, and e-newsletters.
These channels play a key role in our ability to raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards. Working with other members of the Engagement and Influencing team, you will also support on digital aspects of campaigns and initiatives to further public awareness of cardiopulmonary resuscitation and defibrillation, support for survivors and the promotion of ReSPECT.
The Digital Marketing Officer will be situated within the Engagement and Influencing team of RCUK and will report to the Senior Communications and Brand Manager. The role will work closely with all members of the Engagement and Influencing, Operations and Clinical and Service Development departments and the wider resuscitation community. Diversity and inclusion will be important principles considered in all elements of work.
About Resuscitation Council UK
Resuscitation Council UK is saving lives by developing guidelines, inﬂuencing policy, delivering courses and supporting cutting-edge research. Through education, training and research, we’re working towards the day when everyone in the country has the skills they need to save a life.