Vacancy: Insight and Market Research Manager

Job title: Insight and Market Research Manager 

Type of contract: Permanent 

Hours: 37.5 hours per week – Applications for job sharing are welcome  

Location: Home and/or in the office (Tavistock House, London) - please note that all staff are currently working from home due to the COVID-19 pandemic 

Salary: £41,000 

Deadline for applications: 5pm Sunday 15 August 

Download the job pack

Resuscitation Council UK is looking for its first Insight and Market Research Manager. The introduction of this role shows the value and importance we put on insight, and we're looking for someone who can develop insight-driven approaches within our work to save lives.

The Insight and Market Research Manager will be responsible for ensuring that insight sits at the heart of Resuscitation Council UK’s decision making, product development and public facing activities.  

Whether we are developing new courses for health and social care professionals, encouraging members of the public to learn CPR or educating professionals and people about the Recommended Summary Plan for Emergency Care and Treatment (ReSPECT) process, it’s important we understand our customers’ needs and people’s motivators and barriers, when developing our products, services and campaigns.  

It’s also crucial that we have a good understanding of what motivates the thousands of instructors we rely on to deliver RCUK-accredited resuscitation courses across the UK, how we can strengthen our relationship with them and ensure we achieve increased diversity among our instructor base.   

As it’s vitally important that our products and public facing activities resonate with professionals and wider Society as a whole, we’re looking for someone who will champion insight, and our work being representative and inclusive.  

This role, which is new to the organisation, will sit within the organisation’s growing engagement and influencing team of six people. The postholder will report to the Director of Engagement and Influencing. 

We are committed to flexible approaches to working. We have a strong commitment to inclusion and diversity and will provide reasonable adjustments internally and support Access to Work applications if you require this.

Download the application pack to learn more about the role.

Insight and understanding

  • To champion an insight-led organisational culture and to set up and implement a set of data-led / market research-led insight initiatives based on the operational plan to help us better understand:  
    • The needs, wants and behaviours of our various existing learner audiences and potential new customers to protect and diversify our learning product portfolio and income 
    • The relationships that the resuscitation community have with us (eg Instructors, Course Centres, Members, Executive Committee members etc) and importantly what may be hindering greater diversity among these groups 
    • The experiences of people affected by cardiac arrest, their families, people who may have or need emergency care plans
    • People’s knowledge of, and feelings towards CPR and AEDs, ensuring we have a good understanding of the differences that may exist among different communities to inform our work in this area 
  • To use insight to inform organisational decision making, product development and public facing activities
  • Commission market research projects – both quantitative and qualitative – to address any gaps in our audience knowledge and understanding 
  • Act as an expert consultant to colleagues on qualitative and quantitative market and user research, advising on projects with audiences/needs/focus. This includes recommending the best research approach, writing research briefs, surveys and interview discussion guides 
  • Help teams apply market research insight to help make project decisions  
  • Source, commission, and manage relationships with market research suppliers and support the work of UX designers 

Informing product development 

  • Use evidence, horizon scanning, industry trends, sound judgement and a focus on innovation and optimisation to identify learning product development opportunities for the organisation
  • To work closely with the Learning Design Manager and clinical colleagues to inform product development business cases, develop insight at all stages of a new product’s development, advising upon research methods needed and commissioning or delivering appropriate qualitative and quantitative research inhouse
  • Use insight and work with colleagues to ensure good content design principles and user journeys underpin digital product and service developments 

Campaign and asset and product development

  • Support other members of the Engagement and Influencing team and Restart a Heart (RSAH) initiative planning group to identify gaps in insight and to commission surveys to inform campaign development and content creation to drive behaviour change around bystander CPR
  • Conduct desk research and user research to ensure materials, products and content are fit for purpose and meet the needs of the audiences they are intended for 

Measurement and evaluation

  • Play a central role in setting KPIs for our work
  • Provide expert input on how public training and communications activities such as the Restart a Heart (RSAH) initiative should be measured and set up reporting measures and dashboards for RSAH partner organisations to feed their data into as well as surveys for people who have attended training 
  • Ensure we are regularly gathering and analysing data and user input about our products and services and experiences of our course candidates to inform improvement and feed into course development and Learning Management System (LMS) improvements 
  • Provide expert input on the measurement and evaluation of RCUK’s work, ensuring we have appropriate measures and dashboards in place to establish the impact of all our work, and are regularly reviewing these dashboards to inform decision making. This includes our diversity and inclusion work 
  • Be a go-to person for trends in communications and marketing insights 


  • Budget management and supplier management 
  • There is an occasional need for weekend/evening working and time off in lieu is granted in line with our time off in lieu policy.
  • If you think there are other deliverables that you would expect to feature in this role, please do share them and discuss them with us

Qualifications, knowledge and experience

  • Experience of delivering market research and insight activities inhouse or for an agency 
  • Experience of collating, analysing and interpreting data and intelligence
  • Experience of developing and measuring the impact of communications and marketing strategies, using a range of channels to reach target audiences 
  • Experience of informing good content design through market research and testing   
  • Experience of using insight to develop business cases and support leadership in decision making 

Personal attributes and skills

  • Evidence of strong interpersonal and influencing skills and an ability to engage with and influence a diverse range of contacts at all levels, both internally and externally. Has the ability to adapt communication style accordingly to allow for accessibility needs where required
  • Ability to convey complex data and information accurately and in accessible terms promptly to internal and external stakeholders and the wider public
  • High degree of initiative and the ability to take responsibility for projects (planning, managing and delivering projects, working with a range of stakeholders)
  • Strong eye for detail
  • Committed to continuous improvement and development and upholding Market Research Society standards 
  • Excellent verbal and written communication skills
  • Strong commitment to diversity and inclusion – the ability to work with people from all backgrounds, passionate about addressing inequalities and ensuring we meet the standards of best practice around diversity and equity, accessibility and privacy
  • Ability to brief and manage suppliers and ensure delivery of work to time and budget 
  • Excellent time management skills with the ability to prioritise workloads and deal with conflicting demands and meet tight deadlines
  • Flexible and adaptable; a good team player who is able to work in a small team 


  • Experience of conducting focus groups and interviews online
  • Experience of managing or designing research for online communities
  • Good knowledge and understanding of health and/or social care policy
  • Market Research Society membership/certification (this could be something that RCUK could support as RCUK is committed to growth and recognises the importance of personal development).

To apply for this exciting opportunity, please email the following to

  • A comprehensive CV, specifying significant achievements in your career to date.  
  • a supporting statement, of no more than two sides, explaining how your skills and experience can support and add value to our organisation. 
  • a completed diversity monitoring form.  

We welcome and will accept applications using an alternative process (such as video or audio applications). Please contact us on email or by phone 0207 391 0718 to discuss this prior to submitting your application. 

Please email your application to with 'Insight and Market Research Manager' in the subject line.

The deadline for applications is 5pm Sunday 15 August 2021. We will not accept applications after this time.  

For an informal and confidential discussion about the role, please contact Andrea Ttofa, Director of Engagement and Influencing, on 020 7391 0207 or

How we will shortlist 

During the shortlisting process, those shortlisting applications will not have access to your name, age, date of birth, address or highest level of educational attainment.  

The interview process 

The interview process is likely to be carried out virtually using digital technology due to COVID-19.  

Interviews for this role will take place during weeks commencing 6 and 13 September 2021. 

Please email or phone 0207 391 0718 to discuss your requirements. 

Why join RCUK? 

At Resuscitation Council UK, we offer competitive salaries, generous annual leave, and opportunities for professional development. All staff benefit from flexible working hours, and ensuring staff are able to balance their work and personal life is important to us. 

We pride ourselves on our inclusive, friendly staff team, who use their compassion and expertise to support each other. Teamwork and partnership working is at the centre of our mission to save lives. 

When you apply to a job with us, we aim to provide appropriate support every step of the way. Here are some of the ways we can support applicants and potential staff members: 

  • Working location: all staff are currently working from home due to the COVID-19 pandemic, but once we reopen the offices, successful applicants will be able to choose whether they’d prefer work at home and/or in our office in Tavistock Square, London. 
  • Supporting travel requirements: Some travel to the office or other locations will be required as part of the role, but reasonable adjustments, such as enabling the postholder’s participation through digital technology, will be made for the successful applicant where this is required. 
  • Access to work: If you would like to make an Access to Work application for a grant to pay for support tailored to your individual needs, such as a support worker, adaptations to the equipment you use, special equipment, taxi fares to and from work if public transport is not accessible to you, we will support you in this process. 
  • Alternative application processes: We are asking for CVs and covering letters so you can tell us how your skills and experience can support and add value to Resuscitation Council UK. However,  if an alternative method of applying – such as sending us a video or audio clip about yourself – works better for you, we welcome your application. We want our applicants to shine, so we’re flexible to your needs. 
  • Equity for all applicants: when we receive applications, those who shortlist candidates for each role will not have access to your name, age or date of birth. In addition, we ask you to submit a diversity monitoring form. We won’t use the information in the diversity monitoring forms during the recruitment process itself, but the information we receive will help us to understand whether our job advertisements are successfully attracting a diverse range of applicants.