Vacancy: Media, Community Partnerships and People Stories Manager 

Job title: Media, Community Partnerships and People Stories Manager

Type of contract: Permanent 

Hours: 37.5 hours per week – Applications for job sharing are welcome  

Location: Home and/or in the office (Tavistock House, London) - please note that all staff are currently working from home due to the COVID-19 pandemic 

Salary: c£37,000 

Deadline for applications: 5pm Sunday 15 August 

Download the job pack

Are you passionate about ensuring people have the skills to save a life and that people’s wishes around CPR are discussed and respected? 

We are looking for a Media, Community Partnerships and People Stories Manager who will be responsible for the organisation’s media activity, the development of people stories to show the human impact of our work and the development of trusted partnerships with community organisations.

As the Media, Community Partnerships and People Stories Manager, you will seek out stories that raise awareness for, and build the profile of, Resuscitation Council UK, our guidelines, courses, and standards, and other important areas of our work, such as the Restart A Heart campaign and the Recommended Summary Plan for Emergency Care and Treatment (ReSPECT) process.  

Resuscitation Council UK is an expert, but small, organisation, that is the recognised authority in resuscitation in the UK. We recognise the critical value of low-cost/no-cost channels in raising awareness of sudden cardiac arrests, encouraging CPR and AED awareness and inspiring public action to save lives. We also understand the importance of working with trusted organisations and messengers to reach communities in an effective and culturally sensitive way. 

We are really excited about some of the doors we’ve been opening recently to work in partnership with community-led organisations to address health inequalities in the field of cardiac arrest and this role will be crucial to driving this work forward. 

This role, which is new to the organisation, will sit within the organisation’s growing Engagement and Influencing team of six people. The postholder will report to the Director of Engagement and Influencing and will ensure that opportunities for media, partnership, and real stories are developed to support communications strategies for key areas of our work. 

If this role at Resuscitation Council UK sounds like it could be for you, we would love to hear from you. 

We are committed to flexible approaches to working. We have a strong commitment to inclusion and diversity and will provide reasonable adjustments internally and support Access to Work applications if you require this.

Download the application pack to learn more about the role.


  • Build and maintain relationships with key media contacts, both proactively and reactively
  • Identify, and source, create and plan for opportunities for proactive PR, while swiftly managing responses to reactive PR
  • Research and develop ideas for new stories to further RCUK objectives and sell these into journalists 
  • Lead in providing quick and considered responses to any negative PR, briefing the Director of Engagement and Influencing, the CEO and other senior leaders and trustees as appropriate
  • Establish press and media protocols and procedures for staff, senior leadership, executive committee members and Trustees to manage brand and message consistency and ensure organisational objectives are being met
  • Draft press releases and provide other materials for media and other outlets
  • Identify opportunities to work collaboratively and secure media coverage with other organisations to further the organisation’s aims 
  • Arrange and participate in out of hours press phone rota
  • Oversee the monitoring of press stories related to the organisation and evaluate the impact of our media activity 

People stories

  • Develop and oversee a real stories ‘case study’ process that ensures that we have a robust and well governed process in place, so that people who share their story with us and publicly are supported well throughout the journey.  We will support the postholder accessing specialist input around UK-GDPR or accessing data protection training if this is required.  
  • Ensure other members of the Engagement and Influencing team develop real people stories in line with the designated process
  • Source and develop relationships with people from all backgrounds with a personal story to share to grow our ‘real stories’ programme and ensure that human stories sit at the heart of our communications and marketing work
  • Working with people from a range of different backgrounds who have a personal story to share about cardiac arrests, bystander CPR, and decision making around emergency care planning to ensure we are diverse in our storytelling
  • Identify ways to show our work in practice, sharing the human stories of health and social care professionals at the heart of the resuscitation community and the impact they make on a day-to-day basis 
  • Seek out and create opportunities to share stories and mark milestones to raise awareness of objectives, and raise the profile of RCUK

Community partnerships

  • Use insight to define the partnerships focus and develop a partnership strategy to help us equip people with the skills to save a life 
  • Identify potential and build trusted relationships with community partners and influencers who we can work with to authentically engage diverse audiences to recognise a cardiac arrest, learn CPR and be willing to act. There will be a particular focus on addressing health inequalities and engaging with community organisations and partners that can help us to engage communities that are more likely to have a cardiac arrest, less likely to have bystander CPR and less likely to survive 
  • Identify opportunities to co-create content with partners in a range of formats and languages that will resonate, tap into motivations, address myths and misconceptions and inspire people to act
  • Support the delivery of the Restart a Heart initiative, working with internal colleagues and other partners to expand the initiative’s reach and impact 
  • Evaluate the impact of our partnership working on an ongoing basis 

Editorial opportunities and content creation

  • Identify hooks and opportunities to promote RCUK’s work 
  • Contribute to monthly editorial planning meetings and use organisational planning processes so activities can be prioritised and resourced against organisational needs 
  • Use insight to frame stories, inform messaging, and the creation of content in a range of formats (video, animation, graphics, imagery, case study etc) for RCUK channels
  • Ensure our content is accessible and reflects the diverse resuscitation community and Society as a whole 


  • Follow RCUK brand and style guidelines to ensure RCUK communications is consistent across all comms channels
  • Act as the communications lead within the Engagement and Influencing department as required, taking responsibility for developing the comms and marketing plan to support areas of work as agreed across the department 
  • Measure and evaluate the impact of work undertaken 
  • Record interactions with partners in the RCUK CRM (customer relationship management) system to ensure there is good contact lists of partners and record keeping around engagement 
  • There is an occasional need for weekend/evening working and time off in lieu is granted in line with our time off in lieu policy.

Qualifications, knowledge and experience

  • Experience of working in communications, media/PR or a similar field
  • Experience of delivering media relations activity for an organisation of any size
  • Experience of developing and measuring the impact of communications and marketing strategies, using a range of channels to reach target audiences 
  • Experience of producing high-quality, creative, targeted communications, including copywriting, tracking and reporting
  • Experience of translating complex ideas into accessible and engaging messages and tailoring communications to suit the intended audience(s)
  • Experience of supporting leadership with internal and external messages
  • Experience of developing and sustaining relationships with a wide range of stakeholders including journalists, community organisations, people living with/affected by health conditions, health and social care professionals, charities and third party suppliers 
  • Experience working with patients and their families and carers and empowering them to ensure their voice is heard. 

Personal attributes and skills

  • Excellent verbal and written communication skills – can communicate in plain English, create audience focused communications, and has the ability to adapt communication style accordingly to allow for accessibility needs where required
  • Strong commitment to diversity and inclusion – the ability to work with people from all backgrounds and passionate about addressing inequalities 
  • Excellent corporate storytelling skills, with the ability to seek out engaging stories and news, and communicate these effectively.
  • Evidence of a creative approach, with the drive to deliver new initiatives and improve existing programmes with minimum supervision. 
  • Ability to convey information accurately and promptly to internal and external customers. 
  • Evidence of strong interpersonal and influencing skills and an ability to engage with and influence a diverse range of contacts at all levels, both internally and externally. 
  • Strong storytelling skills 
  • Ability to plan and manage projects, working with a range of stakeholders
  • Excellent time management skills with the ability to prioritise workloads, delegate appropriately, deal with conflicting demands and meet tight deadlines.
  • A proactive approach, with the ability to use initiative when dealing with urgent events or communications issues. 
  • Flexible and adaptable; a good team player.
  • Desirable
  • Good knowledge and understanding of health and/or social care policy.
  • Experience of working with health journalists, professional trade press and community media for example that are aimed at people from specific ethnic backgrounds or that belong to a specific faith
  • Experience of creating content for social media
  • Experience of collating, analysing and interpreting data and intelligence.

To apply for this exciting opportunity, please email us with: 

  • A comprehensive CV, specifying significant achievements in your career to date.  
  • A supporting statement, of no more than two sides, explaining how your skills and experience can support and add value to our organisation. 
  • A completed diversity monitoring form.  

We welcome and will accept applications using an alternative process (such as video or audio applications). Please contact us on email or by phone 0207 391 0718 to discuss this prior to submitting your application. 

Please email your application to with 'Media, Community Partnerships & People Stories Manager' in the subject line.

The deadline for applications is 5pm Sunday 15 August 2021. We will not accept applications after this time.  

For an informal and confidential discussion about the role, please contact Andrea Ttofa, Director of Engagement and Influencing, on 020 7391 0207 or .

How we will shortlist and interview

During the shortlisting process, those shortlisting applications will not have access to your name, age, date of birth, address or highest level of educational attainment.  

The interview process is likely to be carried out virtually using digital technology due to COVID-19.  

Interviews for this role will take place during weeks commencing 6 and 13 September 2021. 

Please email or phone 0207 391 0718 to discuss your requirements. 

Why join RCUK? 

At Resuscitation Council UK, we offer competitive salaries, generous annual leave, and opportunities for professional development. All staff benefit from flexible working hours, and ensuring staff are able to balance their work and personal life is important to us. 

We pride ourselves on our inclusive, friendly staff team, who use their compassion and expertise to support each other. Teamwork and partnership working is at the centre of our mission to save lives. 

When you apply to a job with us, we aim to provide appropriate support every step of the way. Here are some of the ways we can support applicants and potential staff members: 

  • Working location: all staff are currently working from home due to the COVID-19 pandemic, but once we reopen the offices, successful applicants will be able to choose whether they’d prefer work at home and/or in our office in Tavistock Square, London. 
  • Supporting travel requirements: Some travel to the office or other locations will be required as part of the role, but reasonable adjustments, such as enabling the postholder’s participation through digital technology, will be made for the successful applicant where this is required. 
  • Access to work: If you would like to make an Access to Work application for a grant to pay for support tailored to your individual needs, such as a support worker, adaptations to the equipment you use, special equipment, taxi fares to and from work if public transport is not accessible to you, we will support you in this process. 
  • Alternative application processes: We are asking for CVs and covering letters so you can tell us how your skills and experience can support and add value to Resuscitation Council UK. However, if an alternative method of applying – such as sending us a video or audio clip about yourself – works better for you, we welcome your application. We want our applicants to shine, so we’re flexible to your needs. 
  • Equity for all applicants: when we receive applications, those who shortlist candidates for each role will not have access to your name, age or date of birth. In addition, we ask you to submit a diversity monitoring form. We won’t use the information in the diversity monitoring forms during the recruitment process itself, but the information we receive will help us to understand whether our job advertisements are successfully attracting a diverse range of applicants.