Invictus Games athlete joins forces with RCUK to boost CPR awareness across the UK

For more information or to request for an interview or case studies please call the Resuscitation Council UK Press Office on 0207 388 4678 or email stella.hindle@resus.org.uk / tom.shearsmith@resus.org.uk / communications@resus.org.uk 

 

Additional Quotes: 

Lucy Robin, Child Health Community Champions Lead for ABC Parents said: “Inclusion is about recognising that everyone, in every community, can be part of the chain of survival. Every action matters, whether that’s calling for help, guiding someone to a defibrillator, or starting CPR. Saving a life should never feel out of reach for anyone.” 

 

Simon Ferris, Director at Flat Stan First Aid said: "This campaign is a vital step toward making the chain of survival truly inclusive. By empowering people with limb differences and disabilities to act in emergencies, it builds confidence, promotes equality, and strengthens community resilience. With a clear long-term vision, it breaks down barriers and reinforces the message that everyone has the power to help save a life."

 

Notes to editor:

 

  1. This press release refers to an adapted version of CPR steps for individuals who are physically unable to perform chest compressions, ensuring lifesaving action can still be taken. The CPR steps outlined on our website remain the gold standard.

  2. The research was conducted by Opinion Matters, among a sample of UK 2,001 Nat Rep Respondents, The data was collected between 04.09.2025 – 08.09.2025.
  3. Early CPR can double the chances of survival - https://pubmed.ncbi.nlm.nih.gov/33151108/
  4. Resuscitation Council UK is saving lives by developing guidelines, influencing policy, delivering courses and supporting cutting-edge research. Through education, training and research, we’re working toward the day when everyone in the country has the skills they need to save a life.
  5. Restart a Heart | Resuscitation Council UK - Every October an alliance of partners all over the world, including UK Ambulance Services, schools, universities, charities, and public sector community-based organisations, come together to increase awareness of cardiac arrest and how to perform CPR. 
  6. Every second counts: Tackling inequalities in resuscitation report - RCUK commissioned a survey to understand the views and expectations of people from certain ethnic minority groups in England around learning and performing Cardiopulmonary Resuscitation (CPR).
  • Fieldwork was conducted in February 2023, in areas with high levels of cardiac arrest in London, North East, North West, West Midland and Yorkshire and Humber.
  • The ethnic groups surveyed included people from Indian, Pakistani, Bangladeshi, African, and Caribbean backgrounds. The survey tool was designed to enable comparisons between this study and the wider population data.
  • The research had two main stages:   
    - Qualitative stage which was completed in November 2022 and involved 14 focus groups eliciting both breadth and depth of responses covering the main research objectives.  
    - Quantitative stage which was conducted in February 2023. This comprised a paperless survey conducted face-to-face of 509 respondents aged 18+ to gain a greater understanding of population level knowledge, attitudes, and perceptions.